About us

The label Pinklane by Rashi came into existence to capture the art of ornamentation and adornment in a very contemporary style. The motive here was to do something beyond the usual and conventional idea of jewelry and accessories existing today. The Design language has a strong confluence of the Indian art, culture and traditions while keeping in mind the needs of a stylish, urban and individualistic women of today.

The label has been founded by Rashi Gupta, Fashion & Lifestyle Accessory Designer , an alumni of National Institute of Fashion Technology.

Pinklane traverse beyond the usual and conventional idea of jewellery and accessories prevalent today, hence taking the brand to an entirely new level where ethnic and contemporary ideas are paired and synced together. Products at ‘Pinklane by Rashi‘ are handmade and one of a kind in 92.5 Silver.